11.20.2009

Friday Marketing Tip - College Zombies



What do Zombies have to do with college? I don't know, but it makes for an interesting take on college debt.

According to wikipedia, a zombie is a creature that appears in folklore and popular culture typically as a reanimated corpse or a mindless human being.

Starting to see the connection? Keep reading....

Two colleges from Illinois have developed a campaign about the cost savings that a student can take advantage of through community college. Their message, community college creates less debt after graduation.

http://www.collegezombies.com/

They are using fun and humor to make their case of why you should consider a community college. What fun and humourus messages could you develop for career and technology education that would appeal to younger students?

11.14.2009

To EDU or not EDU

More Technology Centers that have switched to the .edu domain. With these switched the .edu domain becomes the most popular web domain for Oklahoma's technology centers.

Canadian Valley Technology Center: http://www.cvtech.edu/
Southern Oklahoma Technology Center: http://www.sotc.edu/
Metro Tech: http://www.metrotech.edu

.EDU
Canadian Valley http://www.cvtech.edu/
Central Tech http://www.centraltech.edu
Francis Tuttle http://www.francistuttle.edu
Metro Tech http://www.metrotech.edu
Northeast Tech http://www.netech.edu
Red River http://rrtc.edu/
Southern OK http://www.sotc.edu/
Southwest Tech http://swtech.edu/
Tulsa Tech http://www.tulsatech.edu

.ORG
Eastern Oklahoma County http://www.eoctech.org
Gordon Cooper http://www.gctech.org
Great Plains http://www.gptech.org
Kiamichi http://www.okktc.org
Mid-America http://www.matech.org
Pioneer http://pioneertech.org
Tri County http://tctc.org
Wes Watkins http://www.wwtech.org

.NET
High Plains http://www.hptc.net

.TEC.OK.US
Mid-Del http://www.mid-del.tec.ok.us
Western http://www.wtc.tec.ok.us/

.COM
Autry http://www.autrytech.com
Caddo Kiowa http://www.caddokiowa.com
Chisholm Trail http://www.chisholmtrail.com
Indian Capitol http://www.ictctech.com
Meridian http://www.meridian-technology.com
Moore-Norman http://www.mntechnology.com
Northwest http://www.nwtechonline.com
Pontotoc http://www.pontotoc.com

11.13.2009

Friday Marketing Tip - Apply Now


How do students find where to apply to your institution on your Web site?

Do they have to search your pages hoping to find a link to an email? If they get lucky, so they find a pdf? Do they have to click more than three times?

Take potential student right to where you want them to be, applying to your institution.

Put an "Apply Now" button on your front page so that when a student reaches your Web site, they know exactly where to go.

Want to see what I am talking about? A few universities in the Big 12 that I think have done it correctly are OSU and Baylor,

Southern Oklahoma Technology Center does a nice job of sending you immediately to their online application.

How are you directing your prospective student to Apply Now!!?

NTHS ROCKS!!


Ticket sales, a Battle of the Bands, the National Anthem Jimi Hendrix style, Jam Sessions and an Encore Performance must mean one thing, NTHS Rocks!!

Yesterday was the Oklahoma National Technical Honor Societies annual state convention.

Around 200 students packed MNTC's South Penn Campus to celebrate a year of accomplishment and success.

After hearing from the Roadie's, the students heard from Allan Johnson, Paradigm Learning, who kept the students moving throughout the session. Students formed conga lines, stopping on a train whistle and a Champion was crowned during a Speed Paper-Rock-Scissors Championship.

Lunch of pizza was served and a Battle of the Bands was held. It was truly an honor to play guitar with The Almost Grateful Dead, and I think the judges were a bit biased because the crowd loved us, we were the only band to have them gather around the stage!

During the afternoon, two session were held.

The first session centered on teamwork and used the analogy of a NASCAR team, and the commitment and dedication that you must have from sometimes hundreds of people, so that the driver has a chance to win on Sunday.

The second session centered on the principals of EARL S DE HIP, I mean Leadership. Roadies were chosen from the crowd and had to read the principals of leadership pertaining to their letter, and then discussion was held on what it meant with the crowd.

After the Encore performance, some Grammy's were handed out and the bands headed for their tour buses.

The students had a blast and smiles were abundant. I had a great time and who knows, with a little practice, you might see The Almost Grateful Dead somewhere down the road!